Marketing Mix Essay

Marketing Mix is a set of dodging merchandising in additionls that a firm mingles and pursues its merchandising objective in the target market. (Kotler and Armstrong, 2006, p.51) The principal(prenominal) purpose of merchandising is satisfies the of necessity of consumers. This concept was introduced by Harvard University Professor Neil Borden head start adopted in 1964. (Neil Borden, 1964) It is the basis for the development of embodied marketing strategy in regularize to tell and satisfaction consumer takes and wants. In addition, it is likewise a trick for corporate against a strong competitor to sharp allocation of corporate marketing budget costs and avoids the market failure. In the aboriginal 1950s, Professor McCarthy inference if a firm wants to develop marketing activities should be controlled factors grouped into four categories which ar merchandise, price, place and promotion. (McCarthy, 1960)The emergence of the marketing flow means that the concept of mark et operators to virtuoso(a) the transformation of out of determine and unsanded regulations read, the development of new ideas marketing concept. The marketing concept is the ventureion of the target customers needs as the centre, the implementation of the marketing mix direction on the overall market to cast off got sugars and achieve corporate marketing objectives. For example, the marketers pull up stakes use the tools to adapt the consumer differ from that of a traditional and new technology product which is electrify and orchard orchard orchard apple tree tree tree.The electrify is a pleasing of communication renovations in the early 19th century invention, is the earliest use of electricity to distri merelye. The cabley has greatly accelerated the flow of messages, is matchless of the important inventions of the industrial society. Early telegraph communications in the land, and later used the submarine cable to carry out long-distance service. To the early 20th century, began to use the radio sent telegram to the telegraph seam basically run through been able to score around of the region on Earth. electrify is mainly used as a pass schoolbook messages. (Robert, 2012)orchard apple trees was established in 1976 by Steve Jobs and Steve Wozniak, the core subscriber line is electronic technology products. The most famous product is the MacBook, iPod music player, iTunes Store, iPhone and the iPad launch area PC. It is known for innovation in high-tech enterprise. When they introducediphone4 and iPad, it is shook the entire world, because it delivers the latest advanced and progressive in the smart phone to the wad. Coupled with the advances of the Internet, muckle slew communicate with each other in the quickest and shortest attainable time. (Shane, 2010, p.2) When the telegraph was invented was shook the world Apple technology developed was as well as shook the world. However, devil products were invented at differen t times, so the marketing mix volition be withal different.Marketing Mix Tools crossingProduct is anything that can be offe violent to the market/consumer in order to satisfy their needs and wants. The types of product divide into tangible (physical solids) and intangible (services). (Philip Kotler et al, 2005, p.34) The telegraph was provided service to train the message from place to place and the Apple Company was provided physical goods to consumer e.g. IPhone and MacBook. fit the MarketingTeacher theory, the core level of the two products is same. The reasons that both products shocked the world are the great inventions and consumers really want to secure for communications. 19th century, the augmented product are limited because the technology is not so developed, the telegraph service will be hampe bolshy, such(prenominal) as, Malaysia sent a telegram to the British have to spend more than on time.Moreover, this service is difficult to guarantee that service failure in the midriff or cannot reach. (Marketingteacher, 2012) However, at that time, the telegraph is the most advanced ways of communication. The telegraph introduced was successful to meet the consumers expectations. The Telegraph can do is victuals the research releases more convenient such as e-mail developed.With the advancement of the Internet, using IPhone to send information whitethorn completely need a few of seconds or minutes. Advanced technology has been sufficient to attract and influence customers to buy e.g. Internet-ready communications device complete with email, web browsing, maps, application and more Apple has been able to become the largest electronics troupe because the primer-strategy decision. According Kotler and Keller theory, a play along has 4 choices when it comes to flaw strategy. Apples round-the-clockwith line extension in recent years, such as the IPhone 3 development to the iPhone 4s. In addition, they also focus on brand extension e.g. IPod mus ic player, MacBook, and IPad. (Kotler and Keller, 2011, p.260-261) Constant innovation will affect consumers become more eager to get better items. Apples was impact the certain product by implementing new design, operability, and user-friendly features. (Shane, 2010, p.13-19) damagePrice is the amount of money paid by consumers in order to obtain goods and services. It is the most flexible marketing mix tools compared to the other three P because it can be removed according to certain situations. (Kotler and Armstrong, 2006, p.290) For example, price can change to low when serve a familiar customer. The era of the telegraph, telegraph monopoly by one social club and demand more than supply. The absence of competitors, the level of prices is actually not greater impact on consumer decision-making. (Anonymous, 2010) In fact, the telegraph has reached maturity which mean successfully to maximize profit and maintain the market fate, that in the end cannot be avoided the market p enetration by new technology such as call off and fax.Nowadays, the harvest strategies for the telegraph were calm processing, totally if it become the history and use less service. Apple also plans to continue lowering product prices, despite the fact that doing so would affect the companys gross margins unfavourably. (Shane, 2010, p.19) This obviously shows Apple considering the current trend. thither are a lot of competitors, the price must be reduced, and consumers will take back priority to their own economic situation and needs. For example, the MacBook is rattling expensive, exactly other brands have the same technology, but the price is low, then the Apple will lose in price. In fact, there are more factors to help Apple successful, such as, iPhone does not have the driving office without internet, or, people do not have high purchasing federal agency in less advanced pastoral,PlacePlace refers to urban and suburban whereby goods and services are made gettable to customer. (Philip Kotler et al, 2005, p.34) Location is also very important tactic, if the telegraph company established beside garbage,this is impossible there are care opportunities. Apples successful because it expands the market size of the companys product to every urban in the worlds. They have a priority to brand honor, low price, and then choose a high population place, coupled with a reasonable promotion, the consumer is difficult to fend the attractive of the good opportunity to satisfy the needs and wants. For example, consumers can buy the iPhone in every city. Even if Apple was provide a good product, but there are other factors to affect the sales rule book such as PEST. For example, in Malaysia, the government set the minimum remuneration is not high economic downturn the extremists are not slaked with phone radiation or higher scientific and technological discovery.The contrary, the telegraph machine may be a country only a few units, if consumer want to send a message, he must go very far in order to be sent information. However, they share the invention to the world, thus affecting the entire market. Countries can use the telegraph to the purchase of advanced equipment from foreign countries, is very fast compared to letters. Communications take up it easier for the world to develop their own countries, such as London and modernistic York. At the same time, the inventions of telegraph on tap(predicate) share to other inventors in order to research and development other invention, such as telephone and Internet.PromotionPromotion is a planned effort of an organization to communicate the company offerings to customer as well as trade members, it is also known as marketing communications. (Philip Kotler et al, 2005, p.34) As competition, Apples combinations of more promotional tools (promotion mix) (Kotler and Armstrong, 2006, p.290) used to provide information and services to consumers, such as advertising the new type of iPhone 4s, or, remind the iPad product still procurable on market. And, sales promotion which is the package promotion provided by the middle man. For example, Maxis communicate company launched buy in low price with two 2 year contract for using Maxis service line. (Maxis 2012)In opposite, the telegraph was invented, may be placed on billboards to inform the existence of the telegraph service. Or, they may in publish in the newspaper to post the benefits of the telegraph.at once it is impossible to see the telegraph promotional, because the telegraph has reached decline stage in product life-cycle. The promotion is a very important tool to reach consumers, providers must be given attractive and priorities guideline to consumers, in order to achieve market comparative advantagesConclusionConclusion, if the company has long existed in the market, consideration must be given to 4p will not blocking the service to the consumers. Second, companies must avoid all factors that influence consumer deci sions making and continuous research and development in order to avoid be eliminated by new technology.-Question 2 ( cancel 2)a)My name is Apple is a red with white strips of fruit plants. Apple flesh has a wealth of minerals and vitamins, the most commonly people used fruit. My flesh contains vitamin C and B, carotene, riboflavin, pyridoxine, dietary graphic symbol and vitamin B complex, and so on Nutrition. Vitamin C is a powerful native antioxidant which helps the body to develop and increase the resistance, and cleared from the body of the harmful bare(a) radicals. Dietary fibre can helps prevent absorption of dietary low-density lipoprotein cholesterol in the gut. The dietary fibres also help protect the mucose membrane of the colon from exposure to toxic substances by binding to malignant neoplastic disease causing chemicals in the colon. (Nutrition-and-you, 2012)In addition, my skin is yellow, green and red, yellow and red where the flesh is sweet, while the blue is swee t with a tart. Planting apple will not be very difficult, farmer only need the seeds of apple and buried in the soil to take care of, in the end can plough a new generation of me. citizenrys market, consumer can buy me with 0.2 pounds per unit.However, not every country of the soil can be cultivated apple, in skillful about(prenominal) countries, the weather was too hot, or too cold, there are not suitable togrow a sweet and delicious apple e.g. Arabia and Egypt. (Rutuja Jathar, 2011) My apple peel is plenteous in antioxidant function, so it gives me more durable. Businesses are regarded me long-distance transported to other countries, and keep fresh selling out. My fleshes bring a lot of benefit therefore, businesses have to use my benefits to earn profit in the market. Some marketers edit my appearance as a billboard to let people know the benefits some lecturer launch courses to teach people why eat apple some even speak An apple a day keeps the convolute away., let peopl e every days put me into their mouth. But I am very happy, because it can provide regimen to the people, and also to give business opportunities to the businesses.b)The 21st century, as the peoples lifestyle changes, profound is the future trends. Marketers were took my benefits packed into the marketing mix to make a profit e.g. health care products. In fact, the benefits also allow employers to solve some problems, that is, reduce the employees work attitude. Some unemployed tradesmen are kinda willing to interview, but less than enthusiastic about taking a job. In fact, every companys marketing strategy will directly affect the employees attitude, such as the companys manoeuvre cannot growth the profit, so will make employee lose fighting spirit. My marketing mix, it is undeniable that can help many employees.First, according to the Matt Michel theory, the visibleness and benefits of the product is to improve the companys sales. Sales will be able to enhance the employees sa lary, which is the best reason to convince the employees. If the company is not profitable, the employee is no longer rescued by the employer. The employee will be particularly concerned about the ability to obtain better benefits, such as salary increase, allowances, and so on. Secondly, although the price is just one ringgit an apple, but this price is a very big influence to the market.Some people believe that the price of one ringgit is difficult to obtain more profit, but the global populations are more than 6.9 billion, if one person to eat an apple a day, if an apple earns 0.01 pounds, the employer successful to earn 69million. If the employer with a high brand image, employee can be proud to work in thecompany.Thirdly, apple can sell all over the world can affect the study rate. Some places cannot grow apples, but the employer can transfer the apple to the country with the advance of technology e.g. keep fresh and air transportation. The finally is promotion. An apple a day keeps the doctor away, I believe everyone knows the proverb. there is no doubt that it was enough to affect the consumers of existing and next generation, and only need the proverb advertising to remind the consumers to buy it. Apples low has been reached maturity, unless it was confirmed that the Apple bringing harmful, otherwise the employee will assent that the business opportunity of apple will not be end. (Matt Michel, 2010)c)Admittedly, I have many benefits but also have a cast out side. Apple skin can protect the pulp of fresh, but if it loses the apple skin, the pulp will become no nutrition and broken just in ten minutes, so consumers must be finish it in short time. Of course, the solution is placed the flesh in the water contains antioxidant, so apple can maintain and extend the nutrition of the flesh, but this is only a temporary solution, it is best to immediately eat. Apple is a subjective plant items, Apple can improve peoples health, which is the largest busines s opportunities. Consumer only can use the existing technology to maintain the nutrition of apple such as plastic fresh wrap.ReferencePart 1 referencePhilip Kotler, Gary Armstrong, 2006. Principles of Marketing 14th edition, p.51-290, Pearson direction Limited, Prentice Hall, USA.Borden, Neil H. (1964), The invention of the Marketing Mix, Journal of Advertising Research, 4 (2), 2-7.Robert McNamara, unknown year (2012 copyright). The figure of the Telegraph Changed Communication Forever A Communication Revolution pumped(p) the World In the 19th Century, online, n.d, available from World Wide network http//history1800s.about.com/od/inventioninnovation/a/telegraph01.htm accessed date 03th May 2012Shane R. Mittan, 2010. APPLE A vitrine Study Analysis, 28th Jan, Western Michigan University, West Michigan Ave, Kalamazoo,Philip Kotler, veronica Wong, John Saunders, Gary Armstrong, 2005. Principles of Marketing, 4th European Edition, p.34-36, Pearson Education Limited, Mateu-Cromo Artes Graficas, Spain.Anonymous, 2010, History of the U.S Telegraph Industry, online, 01th Feb, available from World Wide web http//eh.net/encyclopedia/article/nonnenmacher.industry.telegraphic.us accessed date on 03th May 2012Marketingteacher, 2012, Three Levels of a Product, online, n.d, available from World Wide Web http//marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html Accessed date on 04th May 2012Philip Kotler and Kevin Lane Keller, 2011. Marketing Management, 14th Edition, Pearson Education Limited, 18th Feb, p.260-261, Prentice Hall, USA.Maxis, 2012. iPhone 4S iVALUE PLANS, online, n.d, available from World Wide Web http//www.maxis.com.my/ ain/iphone/rates.asp accessed date on 04th May 2012IOANNIS KOMNINOS, 2002, Product Life Cycle Management, online, n.d, acknowledgment from URENIO, available from World Wide Web http//www.urenio.org/tools/en/Product_Life_Cycle_Management.pdf accessed date on 04th May 2012Part 2 ReferencesRutuja Jathar, 2011. Apple Trees Planting Location, online, 20th September, available from World Wide Web http//www.buzzle.com/articles/apple-trees-planting.html accessed date on 07th May 2012nutrition-and-you, 2012. Apple fruit nutrition facts, online, n.d, available from World Wide Web http//www.nutrition-and-you.com/apple-fruit.html accessed date on 07th May 2012Matt Michel, 2010. tilize a marketing mix to scratch employees, online, 1st Nov, available from World Wide Web http//contractormag.com/columns/michel/utilize-marketing-mix-1110 accessed date on 07th May 2012