Difference between mass marketing and direct marketing

Direct Marketing is the practice of delivering promotional messages straightly to potential customers on an individual basis as opposed to finished a clutch medium while majority market is a simultaneous interchangeable marketing to a very large target market through kitty media. Mass marketing and civilize marketing have been op date of referenceting(a) in the wave of consumer market that is promising to make some duty period while the deuce waves till precedes it as from world war deuce to date.It was in the 1970s and 1980s that the consumer marketing power shifted to potty sell because of large deployment of the Universal Product Code (UPC) and the so-called electronic digital scanner technologies, which put the consumer marketing in the hands of the retail trade. Here is where the enormousness of using both direct and mass marketing strategies starts. The ability of mass marketing is to get the message to all people through advertizement this has remained and as wel l remains to be a very utilizable and cost effective marketing strategy.However, the current business situation is pickings hold of the new world trend by spear-heading the power of direct marketing as one of the unique capability. This has occurred for those aiming at mass marketing to form a very powerful and new marketing shove that can clearly call direct marketing or mass marketing which is the best way of reaching the market currently. In direct marketing marketer think of the applying their strategy in the new era of individualized marketing. Direct marketing consist of direct connection with guardedly targeted individual consumers to both obtain an immediate response and cultivate immutable customer relation. (Kotler and Armstrong, Principle of Marketing, 2001). This can always accomplished by reservation an offer or inviting then by one of the most grab communication means such as mail, phone, fax, computer, and email.In conclusion, direct marketing and mass marketing both represents a total entity, and this is the new component in the marketing mix that can successfully win the intended market. The two strategies combines contact, involvement, activation and cultivation in a seamless continuum and had a outstanding impact in the current competitive world business.